Overview
About: The Givers app is designed to connect you with local opportunities to give back. It allows you to discover nearby donation drop-off points, charity events, and volunteer positions. We aim to make it easier for you to find and engage with community volunteer groups and donation options.
Objective: How might we create a platform that allows users to explore and filter diverse local giving options and make it incredibly easy for users to find and engage with meaningful giving opportunities in their local community?
Solution Statement: The Givers app seamlessly connects busy professionals with local donation and volunteer opportunities. Users can easily filter for specific donation items or find volunteer groups within their area and interest. This platform empowers organizations to effectively promote their donation events and volunteer needs, helping to create a stronger community connection.
Quantitative Analysis
How old are you?
How often do you donate goods, items, or products?
How many organizations do you donate to?
How often do you volunteer?
How do you find out about volunteer opportunities?
What is the organization/group you are most likely to volunteer?
Pain Points
NOT KNOWING
WHAT IS NEEDED
Users indicate a strong interest in donating but are unable to do so effectively due to the lack of clarity regarding organizational needs.
Not Knowing
Donate Locations
The difficulty in accessing reliable donation center locations and hours creates a stressful experience for users, especially when they are from out of town and supporting older individuals with decluttering or downsizing projects.
sCHEDULING
Users experience frustration when attempting to align their personal schedules with available volunteer shifts across multiple organizations
Competitive Analysis
Persona
Name: Lane Wilson
Age: 35
Education: Bachelor’s in
Health & Science
Location: Kansas
Family: Husband & Three Children
frustration
Discovering appropriate donation drop-off locations is a significant hurdle.
It's hard to know exactly what items are currently needed by charities, as their needs change frequently.
It is frustrating to find volunteer opportunities that would with her schedule.
Needs
To easily find and locate donation centers and drop-off locations.
To find volunteer opportunities that can be undertaken without interfering with her existing personal activities and schedule.
To understand which items are most needed and beneficial for donation.
Biography
Lane Wilson skillfully balances her career and being a dedicated parent who believes in giving back. She's looking for meaningful ways to contribute to her community, both through volunteer time and material donations, and to instill a sense of civic responsibility in her children. While she volunteers with a church group and the children's PTA, she's particularly interested in serving the community through food-related charities.
Goals
Schedule-Flexible Volunteering-Oppuntunies to volunteering ease accessable
Ideal Donation Items- Knowing the charity's most needed items.
Nearby Donations- Quick access to local donation drop-off points
We targeting busy professionals, aged 25-60, find and engage with charities. These individuals want a platform that simplifies donating and volunteering based on their interests and values. Specifically, they need to easily filter donation options to match charity requirements and find suitable recycling centers. The platform should also showcase volunteer opportunities and allow charities to create event listings like coat drives and bake sales.
Empathy Map
say’s
There's gotta be a simpler way to spread the word about needing volunteers.
Finding donation locations and scheduling is time-consuming.
They want to donate regularly but want to make sure their donations are useful to the charities.
Does
Finding volunteer and donation opportunities requires users to check information on newsletters, social media, and email, which may be spread out.
They want to support local community groups or stores with donations but default to Goodwill due to the ease of drop-off.
Feels
They want to volunteer more, but the effort required to find opportunities that match their schedule is overwhelming, causing guilt
The user is frustrated by the lack of clear information regarding donation drop-off locations at donation events.
think’s
Wishes there was one place to easily find donation and volunteer options.
Wants to donate to community events but struggles to remember the events and donation drop-off locations.
Information Architecture
Developed an app with a seamless and visually pleasing user experience, ensuring users could easily find and access information without feeling overwhelmed.
User Flow
The Givers App allows users to easily create donation and volunteer events, helping to spread awareness within their local community. Clear event details and intuitive layouts make it simple to see what's happening nearby
The Givers App empowers users to make a positive impact by providing a comprehensive platform for donations and volunteering. Easily find nearby donation and recycling centers, donate items that are truly needed, and discover volunteer opportunities that match your interests. Stay informed about charity events and keep track of your favorite organizations, all within a user-friendly interface.
STyle guide
Primary Colors
The goal was to ensure the colors reflected the app's mission of connecting individuals with meaningful opportunities to make a difference. To establish a sense of trust and security, a strong navy blue was chosen, assuring users of the platform's reliability. A deep teal green was incorporated to symbolize the positive impact and growth resulting from volunteering and donations. For key calls to action, a playful red was strategically used to draw the eye and encourage engagement. Finally, the design team prioritized clarity and accessibility by implementing clean backgrounds and high contrast, ensuring a comfortable and user-friendly experience for all.
Secondary Colors
Active Tabs
Typography
Font: A highly legible font was selected to optimize readability across various screen sizes and lighting conditions. This ensures that users can comfortably consume content without eye strain
Low Fidelity Wireframes
Format: A straightforward wireframe design was prioritized to create a clean and user-friendly experience. To minimize visual chaos and enhance focus, especially with the large number of images, the text and layout were purposefully simplified. To ensure that the impact of many photos was balanced, the text and layout were optimized to reduce distractions.
High Fidelity
The Home features quick access to nearby donation spots and a list of upcoming donation events. The main navigation allows you to explore donation and volunteering opportunities in more detail.
Home
The Events tab provides a search feature to help you filter events. It's divided into three sections: Upcoming, Favorites, and My Events. Upcoming shows all available donation events in your area. Favorites displays events hosted by the charities you've chosen to follow. My Events lists the events you've created.
Events
The My Events tab lists all events created by the user. Each event will be labeled as either Published or Draft. Published events are accessible to other users in the Upcoming and Favorites tabs. Draft events, which are not yet public, can be edited directly within the app using the available edit button.
My events
To create a new event, tap Add Event on the Events tab. A form will appear where the users can enter event details like the title and organization name. After filling in the information, the user can either Save the event to edit it later in My Events or Publish it to make it appear in the Upcoming section on the Home and Events tabs.
Add Event
Donation
The Donation tab uses your location to show nearby stores and recycling centers for donations. The user can refine their search by using the filter within the search bar.
Volunteer
The Volunteer tab can connect users with volunteer groups. Use the search bar to filter groups by interest and preferences. The user can see groups they are following and nearby volunteer opportunities with details
Usability Study:Findings
Problem: My cattle button and sold buttons were not recognized as buttons. Users struggled to identify the cattle and sold buttons as interactive elements.
Solution: We made the buttons a more distinguishing color change when hovering over the button My cattle and the sold buttons.
Before
After
Problem: Users were unable to access the save and cancel buttons due to their proximity to the app's fold.
Solution: By relocating the save and cancel buttons to a more visible position near the form, we improved user accessibility and reduced confusion.
After
Before